Reflecting on First 3 Months
As we’re approaching the end of our first quarter being open, it’s been fun to reflect. From planning to now has taken closer to 2 years, placing a deposit on 6 of the best pods we could find 12 months ago, finding the most suitable premises we could, interviewing what felt like dozens of architects & construction companies, and yet it still felt like a leap into the unknown come opening day. An endless amount of thought, engineering and effort goes into creating silence and a unique space that provides as deep a state of relaxation as you will find and it's well worth it. It’s been fascinating and at times humbling to see the first few months unfold, in which I’ve been grateful to be able to float often myself to be at my best and ensure we stay on track. Fascinating that what presented a challenge in terms of marketing (there are so many possible benefits of floating), has brought together a beautifully diverse group of people into our membership community. We have nurses, office workers, Olympic athletes, CEOs, artists, entrepreneurs, analysts, dentists, and what actually transpires is that people usually get out of floating what they need. It might be used as a tool for exploring consciousness, but the effects have been just as profound for people who need to disconnect, get better sleep, pamper themselves, reduce chronic pain, or simply slow things down for an hour. As well as having the chance to witness the breadth of benefits floating brings to different people, there’s one thing all of us on site have developed a new appreciation for… salt! Each float tank has around 525kg of premium grade epsom salt (which is why it is effortless to float) for everyone. The stuff is magical and is part of the benefits you can receive, when you have ~3 tons in use it develops real personality. Now, it's hard to not acknowledge there's a lot of uncertainty, instability, stress or anxiety for everyone right now with the current political climate of our country. As it's progressed, it has caused us to reflect more on how we provide this service of silence, rest and healing to help us all get through these challenging times with a calm and clear mind. When we set out, the ambition was to bring the best possible floating experience, add some luxury but also to remain accessible to enable everyone who needs it to get something out of it (for example, our programs with the NHS). What’s come in terms of community feedback is the part that’s been humbling, and we’re genuinely grateful to have the support, ideas, and encouragement from our members.